RoarFirstSee pricing
← All case studies

Case study 1 | Meta ads

2x more leads for an interior design company

Kota Kinabalu, Sabah, Malaysia. Leads doubled and each lead cost 58% less.

2xmore leads
58%lower cost per lead

The problem

The company was getting few, poor quality leads from its previous agency. Our audit found two issues: the ads reached regions well beyond Kota Kinabalu city, and the videos had no local context for the Sabah audience.

What we did

We narrowed the ads to the specific Kota Kinabalu areas the company serves, cutting wasted ad spend. We also made videos with Sabahan slang and familiar local context, with tight editing, so the ads felt native.

"Too many leads!"Client feedback
Bar chart of monthly leads rising from 63 in January to 214 in March
Leads per month, January to April
Meta Ads Manager: cost per lead falling from RM28.53 to RM11.81
Cost per lead, before and after
Meta Ads Manager: cost per result of RM40 to RM110 falling to RM25.53 per lead
Another client: cost per result, before and after
WhatsApp messages from the client saying too many leads and an appointment every day WhatsApp notification from the client saying a lot of leads and they can see the difference

Keep reading

← PreviousA new TikTok account gets 100k+ views Next →1,240 to 56,600 followers in under 5 days

See all case studies

Results are from Malaysian clients and are not a guarantee. Outcomes depend on your offer, market and budget. TikTok results are organic and not paid ads.

Want results like this?

See our packages and pricing, then message us for a free marketing strategy plan.

See pricing